Marketing · Beginner
A self-paced programme that replaces scattered posting with a repeatable plan across three platforms, built on 27 concrete promotion tools.
You post, you wait, and not much happens. One week a short video collects a few hundred views, the next a carefully written post lands with almost nobody watching. Meanwhile the advice keeps multiplying: post more, post less, chase every trend, buy ads, find bloggers, start a channel, start another channel. None of it tells you which move is right for your product this month.
Most small businesses and independent projects do not fail at promotion because they lack effort. They fail because they use one tool at a time, in whatever order the newsfeed suggests, and never build a system where each step supports the next. Reach goes up, sales do not. Followers arrive, then drift away.
This programme exists to replace that with a plan. It covers three platforms — Instagram, VK and Telegram — and gives you 27 concrete promotion tools to choose from, along with the judgement to know which tool fits your situation, your budget and your audience.
By the end you will have a documented promotion plan for the next three months: which platform carries which job, what you publish each week, how you bring new people in, and how you turn attention into conversations and orders.
Each item below is a working skill you practise inside the programme, not a topic you merely read about.
Decide where your audience actually spends time instead of being present everywhere badly.
Rework the name, bio, first screen and pinned content so a new visitor understands the offer in seconds.
Use offer formulas for hashtags, ads and blogger briefs so your message has a reason to be clicked.
Build a content calendar from a bank of formats and ideas rather than starting from a blank page each morning.
Use hook and retention techniques that hold attention with talking, demonstrating and explaining.
Set up sections, market items and posts so the community sells while you are offline.
Plan cross-promotions, mentions and mutual features that bring relevant subscribers rather than random numbers.
Write a brief that protects your budget, compare proposals and judge which placement is worth repeating.
Track reach, engagement and conversations so decisions come from evidence instead of mood.
The programme is built around a simple idea. Promotion is not a list of tricks to try in random order; it is a sequence in which each step makes the next one cheaper. Packaging makes content easier to write. Content makes advertising cheaper. Advertising makes collaborations more convincing. Collaborations make the next launch easier.
The 27 tools are organised by the job they do: getting discovered, being understood, being remembered, and being bought from. You learn what each tool is for, what it costs in time and money, and what has to be in place before it works. Then you pick the four or five that match your stage instead of attempting all 27 at once.
Every module ends with a short assignment that produces a real artefact: a rewritten profile, a month of planned posts, a blogger brief, a targeting plan, a measurement sheet. You finish the programme with a folder of working documents rather than a notebook of theory.
Instagram rewards visual proof and short video. It is where people discover you, form a first impression and decide whether your product looks credible. The programme treats it as a discovery and trust layer, and shows how to build reach with formats that do not require dancing, lip-syncing or a film crew.
VK behaves more like a shop window with a search engine attached. Communities, market sections, articles and targeted advertising let a small business present a full offer and reach precise audiences. The lessons cover packaging a community, writing posts that hold up in a feed, and running advertising with a modest budget.
Telegram is the closest of the three to a conversation. Subscribers arrive because they chose to, and they stay for useful, forwardable posts. The programme covers channel structure, writing that gets shared, cross-promotion with other channels, and simple bot setups that collect leads without manual work.
The programme is delivered as 24 recorded video lessons grouped into six modules. Each lesson is short enough to watch in one sitting and is followed by a practical task, so you move from watching to doing within the same session. There are no live calls and no fixed schedule: you start when you are ready and work at your own pace.
Alongside the videos you get worksheets, templates and worked examples — an offer formula sheet, a content calendar, a blogger brief, a targeting plan, a measurement sheet. The self-check rubrics are written the way a curator would review your work: they list what a strong profile, a strong post or a strong brief contains, so you can judge your own draft before you publish it.
Most people work through one module per week, which puts the full programme at around eight weeks. If you already have a packaged account, you can move faster through the early modules and spend the time on advertising and collaborations instead. Access does not expire, so you can return to any lesson when a launch comes around.
Six modules, 24 lessons. Each module ends with an assignment that becomes part of your promotion plan.
Six modules, each lesson short enough to watch and apply in one sitting.
A reference sheet showing what each tool does, what it costs and when it is worth using.
Fill-in structures for hashtag offers, advertising copy and blogger briefs.
A monthly planning grid plus a bank of formats and idea prompts.
A brief template and a comparison table for judging proposals.
Checklists that show what a strong profile, post or brief contains before you publish.
A simple tracker for reach, engagement and conversations per platform.
Return to any lesson or template when a new launch or season arrives.
You finish with a written promotion plan rather than a pile of notes. It names the platforms you will use, the job each one does, the formats you will publish, the tools you will spend money on and the numbers you will check each week. The plan is dated, so the next Monday after the course has an obvious first task.
Your profiles will look different too. A visitor arriving from a hashtag, an advertisement or a blogger mention will find a first screen that explains the offer, a pinned post that answers the main objection, and a clear next step. That alone changes how many of those visitors turn into conversations.
The last thing you keep is judgement. When a new platform appears or an old one changes its algorithm, you will not need a new course to react. You will ask which job the change affects, which of the 27 tools it makes cheaper or more expensive, and whether it belongs in your plan this quarter.
Plan on three to four hours a week: roughly one hour of video and two to three hours on the assignment. The programme is designed to be completed alongside running your business, and you can spread it over more weeks if needed.
No. The programme starts with audience and positioning, so an account with a few hundred followers is a perfectly good starting point. Basic confidence with a phone and a computer is enough; no design, editing or advertising experience is required.
As soon as the payment is confirmed you receive an email with your access details. The lessons, worksheets and templates are available in your account immediately, and you can start with the first module the same day.
Recorded video lessons with supporting worksheets, templates and worked examples. Each lesson is followed by a short practical task, and the self-check rubrics let you review your own work against clear criteria before you publish it.
Access does not expire. You keep the lessons and templates, including any updates made to the programme, so you can return to them before a launch or when a platform changes its rules.
Yes. You have 14 days from purchase to request a refund. Write to support, tell us what did not work for you, and the payment is returned according to the store's refund terms.
No, and the programme actively discourages it. You learn what each platform is good for, then choose the one or two that match your product and capacity. The other modules stay available for when you decide to expand.
It is a self-paced recorded programme. There are no live sessions and no one-to-one consultations; instead you get structured assignments, templates and self-check rubrics that guide your work step by step.
Yes. Most of the 27 tools are free in money and cost only time. The paid tools, such as targeted advertising and blogger placements, are covered with guidance on starting small and measuring whether a placement is worth repeating.
24 recorded lessons, 27 promotion tools and a set of templates that turn them into a plan you can follow on Monday morning.