Business · Beginner
Open your online gallery shop and make your first sale
A structured, practical programme that takes you from unsure about online galleries to a finished shop, a promotion routine and a shipped painting.
- Self-paced video lessons
- Slide presentation for each lesson
- Artwork tracking table
- Lifetime access
- 14-day money-back guarantee
Why good paintings often stay in the studio
Many artists paint well and still sell nothing. The work piles up, friends compliment it, and the idea of putting it in front of buyers from other countries feels both exciting and intimidating. Online galleries are an obvious route, yet most people never get past the first screen of the sign-up form.
The obstacles are rarely about talent. You may not know which galleries suit your work, how to photograph a canvas so it looks right on a phone, how to price a painting for a foreign buyer, or what to do when someone finally asks a question. Without a clear order of steps, it is easy to postpone everything for another month.
Some artists also carry the feeling that they have no right to sell without a formal academic background. The market does not ask for that. Buyers on online platforms respond to a clear presentation, honest communication and work they like.
This course exists to replace guesswork with a sequence. You follow it lesson by lesson: prepare your works, build the shop, present each painting properly, get noticed, and handle your first order from the first message to the parcel leaving your door.
What you will be able to do
- Choose online galleries that fit your work
Compare the platforms and decide where your paintings belong before you invest time.
- Set up a complete artist profile and shop
Follow the settings screen by screen instead of working it out alone.
- Photograph your paintings for online listings
Show colour, texture and scale in a way buyers can trust.
- Write titles and descriptions that explain your work
Give buyers the information they need to feel confident.
- Set a price for each artwork
Use a simple, consistent logic rather than a guess.
- Keep your works organised in a tracking table
Know what is listed, where, at what price and what has sold.
- Promote your listings with a regular routine
Share links and posts on a schedule you can keep up with.
- Answer buyer questions calmly and clearly
Handle the messages that come before and after a purchase.
- Pack and ship a painting abroad
Understand packaging, delivery and paperwork before your first order arrives.
- 6
- modules from preparation to steady sales
- 20
- video lessons
- 14 days
- money-back guarantee
Who this course is built around
The programme is designed for working artists who have paintings and little or no experience selling them online. You do not need a large following, a website or a polished portfolio to begin. You need a handful of finished works and the willingness to follow the steps in order.
The teaching approach is practical. Each lesson focuses on one task, shows how it is done on screen and ends with something you can do the same day. The idea is that you finish a lesson with a part of your shop built, not just with notes.
Along the way you will also learn why each step matters. Understanding how buyers browse, what they look for in a listing and what makes them hesitate lets you adapt the method to your own style and subject rather than copying a template.
How the course works
The course is delivered online as video lessons that you can watch from anywhere and at any time of day. There are no fixed class times, so you can study in the evening after painting, on a weekend, or in short sessions between other commitments.
Every lesson is paired with a structured slide presentation that summarises the key points. Learners often print these and keep them nearby while they fill in profiles and listings, which makes it easy to refresh your memory without rewatching a video.
Practical tasks are built into the programme so that you move towards a working shop quickly. The course also includes a table for keeping track of your artworks, and there is space to ask questions and exchange experience with other participants as you go.
Because the course is self-paced, you decide the speed. A focused learner can open a first shop within a couple of weeks, while someone with a busy schedule can spread the same steps over a couple of months.
The programme
Six modules that follow the real order of events: preparing, presenting, publishing, promoting, shipping and growing.
1Module 1 — Preparing to sell onlineUnderstand the landscape and get your works in order.3 lessons
- How online art galleries work and what buyers expect
- Choosing the galleries that fit your work
- Taking stock of your paintings and setting up your tracking table
2Module 2 — Presenting your paintingsMake every listing clear, honest and attractive.3 lessons
- Photographing a painting for an online listing
- Writing titles and descriptions that help buyers decide
- Setting a price for each artwork
3Module 3 — Opening your shopBuild the shop step by step with nothing left to guess.4 lessons
- Creating your artist profile and biography
- Uploading your first works, field by field
- Shipping and payment settings explained
- Final check before you publish
4Module 4 — Getting noticedBring visitors to your listings on a routine you can sustain.3 lessons
- Using categories and tags so the right people find you
- Sharing your listings through links and social media
- Planning a regular and realistic posting routine
5Module 5 — Your first salePrepare for the moment someone says yes.4 lessons
- Replying to buyer questions before a purchase
- Packing a painting so it arrives safely
- Sending a painting abroad and handling the paperwork
- Following up with the buyer after delivery
6Module 6 — Building steady salesTurn a first result into a lasting practice.3 lessons
- Reading market signals from views, saves and messages
- Adding new works to your shop on a regular schedule
- Putting together your personal 90-day action plan
What you get
- 20 on-demand video lessons
Watch on any device, wherever you are.
- A slide presentation for every lesson
Quick reference you can print or revisit.
- An artwork tracking table
One place for your works, prices and listings.
- Practical tasks after each stage
Each one moves your shop closer to launch.
- A community space for questions
Ask, share and learn from other participants.
- Lifetime access to the materials
Return whenever you add new works or galleries.
- A 14-day money-back guarantee
Try the first lessons without risk.
Is this course for you?
This course is for you if…
- You paint and want to sell your work to buyers beyond your home city or country
- You have never opened an online gallery shop, or started one and got stuck
- You prefer a clear order of steps to piecing together advice from many places
- You want to spend more time painting and less time figuring out platforms
- You are willing to photograph, describe and price your works carefully
Probably not a fit if…
- You are looking for personal one-to-one coaching rather than recorded lessons
- You do not yet have any finished artworks to list
- You expect a guaranteed number of sales or a fixed income
- You want a course about painting technique rather than selling
After the course
By the end of the programme you will have a finished profile and a shop with properly photographed and described paintings. Your works will be recorded in one table, so you always know what is listed and at what price.
You will also have a routine for sharing your work, a calm way of answering buyer messages and a clear idea of how to pack and send a painting abroad. That means a first enquiry or order will feel like something you are prepared for rather than a surprise.
Results depend on your work, your effort and the market, and no course can promise a sale. What this programme gives you is a solid, repeatable system, so every new painting can follow the same path from studio to buyer.
Questions before you buy
How much time do I need each week?
It depends on your pace. Many learners work through one or two modules a week and spend a few hours on lessons and tasks. You can go faster or slower, since there are no deadlines.
Do I need any previous experience?
No. The course starts from the basics of online galleries. You only need some finished paintings and a computer or phone to follow along and fill in your profile.
How does access work after payment?
Once your payment is confirmed, you receive access to the lessons and materials online. You can start immediately and study whenever it suits you.
What is the refund policy?
You can request a full refund within 14 days of purchase if the course is not what you expected.
What format are the lessons in?
They are recorded video lessons, each accompanied by a structured slide presentation and practical tasks. You can watch on a computer, tablet or phone.
Will the materials stay available?
Yes. The lessons and materials remain available to you after you finish, so you can return to them when you add works or open new shops.
Will the course guarantee that I sell my paintings?
No. The course gives you a clear method and practical tools, but sales depend on your work, how consistently you apply the steps and the market.
Do I need a large social media following?
No. You can open your shop and start without an audience. The course shows how to build visibility step by step through a realistic routine.
Start building your online gallery shop
Follow the steps in order, and give your paintings a place where buyers can find them.