Business · All levels
Train your sales skills a few minutes every working day
Twenty-one short lessons that move you from knowing sales theory to using it with real customers, one technique at a time.
- 21 daily lessons
- Under 21 minutes a day
- Video and written theory
- Tests before and after
- 14-day refund
Why sales training so often fades within weeks
Most people who work in sales have sat through at least one training day. They leave with a notebook full of ideas and a good mood, and then the next customer call arrives and old habits take over. Knowing a technique and using it under pressure are two different things.
The reason is simple. A skill needs repetition, in small doses, applied to real situations. A single long session cannot deliver that, no matter how good the content is. Only a small share of what is learned at a one-off event turns into a lasting habit.
This programme is built around that problem. It borrows an idea from sport: results come from solid functional preparation. Instead of chasing clever tricks, you train the basic moves that let you reach steady results with the least effort: starting a conversation, asking questions, presenting, handling doubts and closing.
The lessons are spread over 21 working days, with a daily load small enough to fit before your first call or during a coffee break. The aim is not to give you more theory but to get you using new methods with real customers.
What you will be able to do
- Open a conversation with confidence
Use an elevator pitch and gentle first-contact techniques to build trust quickly.
- Discover what the customer really needs
Ask better questions and listen actively instead of jumping to your pitch.
- Uncover needs in three questions
Apply a coaching-style technique that gets to the point without an interrogation.
- Deliver a persuasive presentation
Combine rational arguments, emotion and storytelling in a clear offer.
- Present the price calmly
Talk about cost in a way that keeps the conversation constructive.
- Handle objections and pressure tactics
Choose from ten current techniques for answering doubts and manipulation.
- Close deals with a proven method
Use SPIN questioning and ten practical techniques for finishing a sale.
- Sell effectively online and offline
Adapt your approach to remote conversations as well as face-to-face meetings.
- Measure your own progress
Compare the results of the starting and final tests to see what has changed.
- 21
- daily lessons
- 21 min
- maximum daily study time
- 6
- skill modules
- 2
- tests: before and after
A training routine, not a lecture series
Think of the programme as a gym schedule for your sales conversations. Each day you do a short warm-up, learn one idea, check you understood it and then plan how to use it in your next real interaction.
The method is deliberately practical. Theory is kept short and free of filler, because the value comes from what you do with it. Every lesson ends with a task that asks you to bring the idea into your actual work, not just to answer a quiz.
Because the techniques are about talking with people, they are not tied to one industry. Whether you sell in a shop, over the phone, by video call or at a client meeting, the same fundamentals apply: build trust, understand the need, present well, deal with doubts and complete the deal.
How the course works
The programme is made up of 21 lessons designed for 21 working days. You begin with a test of your current knowledge of sales technology, and you take the same kind of test at the end, so you can see how far you have come. Studying a lesson, including the video, the reading and the tasks, takes no more than 21 minutes a day.
Every lesson follows the same pattern. It opens with a one-to-three-minute warm-up exercise that trains sales and negotiation skills until they become intuitive. Next comes the theory as a video lecture with a written transcript, so you can watch or read, whichever suits your day. A short film excerpt then illustrates the idea in a memorable way.
Two assignments close each lesson. The first checks that you have understood the theory. The second moves the theory into practice through a checklist, an action plan or a flow chart that you can use straight away. The programme is self-paced, so you can follow the daily rhythm or adjust it to your own schedule.
The programme
Six modules, 21 lessons. The programme starts with a knowledge test and ends with a repeat test so you can measure progress.
1Module 1 — Modern sellingStart with a baseline test and see how selling has changed.3 lessons
- Starting test and how the daily training works
- How sales technology has changed
- Selling in an online format
2Module 2 — Creating an atmosphere of trustMake a strong first impression and move smoothly into the conversation.4 lessons
- Building your elevator pitch
- The technique of the genuine compliment
- Making contact and the soft transition to questions
- More techniques for building rapport
3Module 3 — Finding out what the customer needsTurn questions and listening into your main sales tools.4 lessons
- Developing the skill of asking questions
- Discovering a need in three questions
- Active listening that works
- Using SPIN questions to deepen the need
4Module 4 — The selling presentationPresent your offer with logic, emotion and a story.3 lessons
- Rational and emotional presentation
- Storytelling in sales
- Presenting the price
5Module 5 — Handling objectionsRespond to doubts and manipulation without losing the relationship.4 lessons
- Why customers object and what it tells you
- The first five objection-handling techniques
- The next five objection-handling techniques
- Answering manipulation and pressure
6Module 6 — Closing the dealFinish the sale and check your progress with the final test.3 lessons
- Using SPIN when closing a sale
- Ten techniques for completing a deal
- Final test and a plan for self-development
What you get
- 21 online lessons
Theory in video and written form, with practice built into each lesson.
- Daily warm-up exercises
Short drills that develop sales and negotiation instincts.
- Film excerpts
Scenes that make each theory point easier to remember.
- Understanding checks
A task in every lesson to confirm you have grasped the idea.
- Practice assignments
Checklists, action plans and flow charts for real conversations.
- Checklists for every part of selling
A set of reference sheets you can keep using after the course.
- Starting and final tests
A before-and-after measure of your knowledge of sales technology.
- Self-development tasks
Exercises to continue improving once the programme is done.
Is this course for you?
This course is for you if…
- Sales professionals who want to refresh and sharpen their skills
- Newcomers to selling who need a clear, practical foundation
- Anyone whose work involves persuading and serving people, in shops, by phone or online
- Team members who prefer small daily steps to a long training day
- People who have learned sales theory but struggle to apply it
Probably not a fit if…
- Readers looking only for abstract theory with no practice
- Anyone unable to spare roughly 20 minutes on working days
- People who want a one-to-one coaching relationship rather than a self-guided programme
- Those expecting a magic script that works without effort
After the course
By the end of the 21 days you will have practised each stage of a sales conversation many times: opening, questioning, presenting, handling objections and closing. These steps will feel less like a list of rules and more like your natural way of working.
You will also have a concrete record of progress, in the form of two tests taken at the start and the end. Alongside that you will keep a library of checklists and action plans to return to before important meetings.
Most importantly, you will have a daily habit of improving your skills, supported by self-development tasks that show you what to practise next.
Questions before you buy
How much time do I need each week?
Each lesson takes no more than 21 minutes, including the video, reading and tasks. Over five working days that is under two hours a week.
Do I need sales experience?
No. The lessons suit both beginners and experienced salespeople. The techniques are explained from the ground up and are practical for any role where you sell to people.
How does access work after I pay?
Once your payment is confirmed you receive access to the course materials in your account. You can start whenever you like and follow the daily plan at your own pace.
What is the refund policy?
You can request a full refund within 14 days of purchase if the course is not right for you.
What format are the lessons in?
Each lesson combines a video lecture with a written transcript, a short warm-up exercise, a film excerpt and practical assignments such as checklists and action plans.
Will the material stay available?
Yes. Your lessons, checklists and assignments remain available in your account, so you can revisit them whenever you need a refresher.
Do the techniques work for online sales?
Yes. The programme includes a lesson on selling in an online format, and the methods are designed to work both online and in person.
Do I have to follow the 21-day schedule exactly?
The programme is built for one lesson per working day, which helps habits form. You can adapt the pace, but short, regular practice tends to work best.
Begin your 21-day sales workout
Spend a few minutes a day and start using better techniques with your next customer.