Marketing · Advanced
Turn your public presence into a durable brand system
A recorded, producer-style programme for established figures who need clearer positioning, stronger narratives and a content engine that lasts.
- 24 recorded lessons
- 6 planning modules
- 5 brand templates
- Self-paced study
- Lifetime access
- 14-day refund
When visibility is high but the brand feels scattered
You are already known for something. You have a body of work, a public role, or an audience that recognises your name. Yet the way your brand appears across channels can still feel like a collection of separate moments rather than one clear system.
That is the gap this programme addresses. It is built for established figures who do not need a beginner's introduction to visibility, but who want a producer's view of how reputation, positioning, content and community fit together.
Over six modules, you will audit what the public already sees, define the themes you want to own, and build a repeatable production rhythm. The work is practical: you leave with a positioning thesis, an editorial board, a reputation routine and a 90-day plan.
The programme is recorded and self-paced. You can move through it around a busy public schedule and return to the templates whenever your priorities change.
What you will be able to do
Each module turns a broad ambition into a concrete brand asset you can use.
- Audit your current public identity
Map how your reputation, profiles and public appearances currently fit together.
- Write a clear positioning thesis
State who you serve, what you are known for and why your perspective matters.
- Choose three themes you can own
Focus your public voice on ideas that are credible, useful and distinct.
- Build a monthly editorial board
Plan long-form anchors and supporting posts without improvising every week.
- Turn one idea into several formats
Adapt a single strong idea for interviews, articles, short posts and talks.
- Prepare for public appearances
Shape your origin story and key messages for panels, interviews and announcements.
- Design a simple community ritual
Create a repeatable way to stay in contact with the people who matter most.
- Create a 90-day brand plan
Set quarterly priorities and a weekly production calendar you can actually keep.
- 6
- planning modules
- 24
- recorded lessons
- 5
- brand templates
- 90
- days in the final plan
The producer's audit: what the public already sees
Most brand advice starts with what to add: more posts, more channels, more appearances. This programme starts with a producer's audit. Before you create anything new, you examine the signals your public already receives.
You will look at your profiles, introductions, interviews, headlines and the themes people associate with you. The aim is not to judge the past, but to see which parts of your reputation are doing useful work and which parts are sending mixed messages.
The audit becomes the foundation for every later decision. It shows where your positioning is strong, where your story needs a clearer frame, and which content formats fit the public role you already hold.
- A one-page map of your current public signals
- A short list of reputation strengths and gaps
- A first draft of the themes you want to own
- A clear brief for the rest of the programme
How the course works
The programme is delivered as recorded video lessons, worksheets and planning templates. Each module begins with a short explanation of the producer principle behind the exercise, then gives you a structured assignment to complete with your own brand materials.
You work at your own pace. Some learners will move through one module a week; others will block a few days to complete the audit and planning work. The lessons are designed to be revisited when you prepare a launch, an interview, a new channel or a change in public role.
There are no live sessions and no personal review of your work. The programme gives you a repeatable method, the templates to apply it, and examples of how each decision fits into a coherent public identity. You stay in control of what you publish and when.
The programme
Six modules take you from an audit of your current public identity to a working 90-day brand plan.
1Module 1 — Audit the public identity you already haveSee how your reputation currently appears before you change anything.4 lessons
- Mapping your current reputation across channels
- Separating your private self from your public role
- Identifying the stories only you can tell
- Scoring your visibility assets and gaps
2Module 2 — Positioning for an established figureDefine the audience, themes and promise that make your brand coherent.4 lessons
- Defining the audience you want to lead
- Writing a one-page brand thesis
- Choosing the three themes you will own
- Testing your positioning against real profiles
3Module 3 — The producer's content engineBuild a planning system that turns expertise into steady public output.4 lessons
- Building a monthly editorial board
- Turning expertise into repeatable formats
- Planning a long-form anchor piece
- Repurposing one idea across channels
4Module 4 — Public narrative and reputationShape the story people repeat when you are not in the room.4 lessons
- Designing your origin story for public use
- Handling visibility without overexposure
- Preparing for interviews and panels
- Creating a reputation review routine
5Module 5 — Community and audience relationshipsCreate a simple, sustainable way to stay close to your most valuable people.4 lessons
- Mapping your most valuable audience segments
- Designing a simple community ritual
- Writing invitations people want to accept
- Measuring trust signals, not vanity metrics
6Module 6 — The 90-day brand planTurn the programme into a quarterly plan you can run alongside your work.4 lessons
- Setting quarterly brand priorities
- Building a weekly production calendar
- Creating a crisis and pause protocol
- Reviewing progress and adjusting the system
What you get
Every part of the programme is designed to be used, not just watched.
- 24 recorded lessons across six modules
Short, focused videos that explain each producer principle and exercise.
- A brand audit workbook
Prompts for mapping your current public signals and reputation gaps.
- A one-page positioning template
A structured way to state your audience, themes and public promise.
- A monthly editorial board template
A planning grid for anchor pieces, supporting posts and appearances.
- A 90-day production calendar
A weekly rhythm for creating and reviewing your public output.
- A reputation review checklist
Questions to ask before interviews, announcements and new collaborations.
- Lifetime access to all materials
Return to the lessons and templates whenever your public role changes.
Is this programme for you?
This course is for you if…
- Established experts, founders, leaders and public figures who already have a visible role.
- People whose reputation is strong in one setting but inconsistent across channels.
- Creators or professionals who want a producer's planning system rather than daily posting tips.
- Public figures preparing for a new chapter, launch, interview cycle or community initiative.
- Learners who are willing to audit their current presence honestly and work through templates.
Probably not a fit if…
- Complete beginners with no public profile or body of work to audit.
- People looking for one-to-one producer support or live feedback.
- Anyone seeking guaranteed follower growth, viral shortcuts or financial promises.
- Learners who want to publish without planning or review their public reputation.
After the course
You finish with a public identity that is easier to explain. Your positioning thesis gives you a clear answer to what you are known for, who you serve and why your perspective belongs in the conversation.
Your content no longer depends on finding a new idea every morning. The editorial board and production calendar give you a repeatable way to turn your expertise into long-form anchors, shorter posts and public appearances.
You also have a reputation routine. Before a panel, interview or announcement, you can check your key messages, your origin story and the themes you want to reinforce. The system is designed to hold up when your schedule gets busy.
The final 90-day plan turns the programme into a working quarterly rhythm. You can run it alongside your team, revisit it at the end of each quarter, and adapt it as your public role evolves.
Questions before you start
How much time do I need each week?
Most learners spend two to four hours per module, including the video lessons and the worksheet. The final planning module may take a little longer because you build your 90-day calendar.
Do I need an existing audience or public profile?
Yes. The programme is designed for people who already have a public role, a body of work or an audience to audit. Complete beginners may find the first module difficult without existing signals to review.
How do I get access after payment?
After checkout you receive access to the course area. All recorded lessons and templates are available there, and you can start with the first module immediately.
What is the refund policy?
You can request a refund within 14 days of purchase. Contact support from the email address used at checkout and we will process the request according to the refund policy.
What format are the lessons in?
The lessons are recorded videos with supporting worksheets and templates. There are no live calls or scheduled class times, so you can pause and return to any lesson.
How long does the material stay available?
You keep lifetime access to the recorded lessons and templates. If the course area is updated, your access remains active.
Is this one-to-one producer support?
No. This is a recorded self-study programme. It gives you the producer's method, templates and planning system, but it does not include personal review or live consultation.
Can I use the programme if I already work with a team?
Yes. The templates are designed to be shared with a small team or assistant. You can use them to brief collaborators, plan content and keep public messaging consistent.
Does the programme cover paid advertising?
The focus is on organic brand building: positioning, narrative, content planning, community and reputation. Paid advertising is outside the scope of this programme.
Start building the next chapter
Audit what the public already sees, define the themes you want to own, and leave with a 90-day plan for a more coherent public identity.