Career · All levels
A four-week self-paced programme that turns your experience, values and strengths into a clear professional direction and a plan you can start on Monday.
You have a CV. You have years of experience, a set of skills you never wrote down, and a nagging feeling that the work you do on paper is not the work you are actually good at. You have probably tried to fix this by reading, by taking another course, by starting a side project. Some of it was interesting. None of it added up to a direction.
That is the usual pattern: people collect pieces of self-knowledge but never assemble them into something an employer or a client can recognise and pay for. The gap is not motivation and it is not talent. The gap is a system that converts "a person with some experience" into "a specialist who solves a specific problem for a specific audience".
This programme is that system, packaged as four weeks of guided work. You take stock of where you are, examine what you actually value in a job, generate and test hypotheses about a new professional role, and finish with a goal and a step-by-step plan. Everything you produce goes into one document so the thinking does not evaporate three weeks later.
It is designed for people who have grown but have not yet decided who to become next — including those who are employed and not ready to leave, those who have trained in something new and cannot make it pay, and those with ideas but no clarity on how to turn them into a demanded role.
By the end of the four weeks you will have produced, not just read about, the following.
Write down where you are now in work terms — role, tasks, income, constraints — without the fog of self-criticism.
Turn vague experience into a concrete inventory of what you can do and for whom.
Separate real professional strengths and weaknesses from modesty, bravado and other people's opinions.
Work out which conditions you need at work — autonomy, pace, meaning, money, stability — and how much you are willing to trade.
Produce several plausible next roles and check them against the market before you change anything.
Build a way of presenting your competencies that answers the question "why should we pay for this?"
Replace "someday I'll figure it out" with a dated, checkable objective.
A sequence of concrete actions with the first three moves already defined.
Most career reflection stays in your head, which is why it feels endless. Here every exercise has a destination: a single structured document called the CASE folder. It is a workbook you fill in week by week, and by the end of the programme it holds your whole professional picture in a form you can reread, share or take to an interview.
The folder has a fixed structure. It opens with your point A — an honest snapshot of your current situation. Then comes a SWOT analysis of your personal and professional qualities, followed by an analysis of your career values. From there you move to hypotheses about a new professional role and the checks you ran on each of them. It closes with a goal and a step-by-step plan of action.
The order matters. Values come before roles, because a role that ignores your values will feel wrong even when it pays. Hypotheses come before goals, because a goal built on an untested assumption is a wish. And the plan comes last, once the earlier sections have narrowed the field to something worth planning for.
The programme is delivered as recorded material you work through at your own pace, structured across four weeks. Each week opens with short lessons that explain one part of the method and closes with two practice assignments — the same rhythm of two working sessions per week that the programme was built around. Plan on roughly three to four hours per week: about an hour of lessons and two to three hours of assignment work.
The assignments are coaching exercises, not essays. They ask you to look at your own history, name things you have never named, and write them into the CASE workbook. There is deliberately very little theory to memorise; the value is in what you produce while doing the exercises.
Alongside the lessons you get a series of audio sessions that address the questions that come up most often during this kind of work: what to do when you have trained in something new but cannot start working in it, whether leaving employment is the right move, and how to find interest and satisfaction in the job you already have. There are also recorded case walkthroughs — analyses of typical career situations, step by step — so that even studying alone you can borrow the reasoning and apply it to your own situation.
The programme ends with a closing session that pulls every section of the workbook into one coherent picture and shows how to speak about your competencies so that the right people want to pay for your work.
Four modules, sixteen lessons and eight assignments. Each module is one week of work.
Short video lessons organised into four weekly modules, watchable in any order you like.
Coaching exercises that produce written output, not multiple-choice quizzes.
A structured document you fill in as you go: point A, SWOT, values, role hypotheses, goal and plan.
Recorded discussions of the questions that come up most often during career reorientation.
Step-by-step analyses of typical career situations you can map onto your own.
How to describe your competencies so that employers and clients understand what they are buying.
The lessons and the workbook template stay in your account with no expiry date.
Four weeks from now you will not be holding a pile of notes. You will be holding a completed document that states, in your own words, where you started, what you are genuinely good at, which conditions you need in a job, which new professional roles you tested and how, what goal you set and what the first steps are.
That changes the conversations you have. Instead of saying "I have experience in a bit of everything", you can describe the specific problem you solve and for whom. Instead of hoping the next job will feel different, you can check an offer against your values before accepting it. Instead of waiting for clarity, you have a plan with dates in it.
Some people finish and decide to stay where they are, having found a way to reshape their current role. Others move toward a new specialisation, a freelance practice or a different industry. Both are legitimate outcomes, because the point of the programme is not to make you leave your job — it is to make sure that whatever you do next is a decision rather than a drift.
Around three to four hours: roughly one hour of recorded lessons and two to three hours of assignment work. The programme is structured over four weeks, but because everything is recorded you can compress it or spread it out.
No. There is no required level of education, no prior career training and no reading list. You need some work experience to reflect on — even a few years is enough — and a willingness to write honestly about it.
As soon as the payment is confirmed you receive an email with your access details. The lessons, audio sessions, case walkthroughs and the workbook template appear in your account, and you can start with the first module immediately.
You have 14 days from purchase to request a refund. Write to support, tell us it did not work for you, and the payment is returned — no lengthy justification required.
Recorded video lessons with a workbook to fill in, plus audio sessions and recorded case walkthroughs. The assignments are written exercises completed in the workbook template, so you can work through them at your own speed.
There is no expiry. The lessons and the workbook template remain in your account, so you can return to a module months later when a new career question comes up.
No. This is a self-paced recorded programme that teaches the same method through lessons, assignments and recorded case analyses. There are no live calls and no individual review of your workbook — the structure itself is what carries you through.
That is the normal starting position, not an obstacle. The first two weeks are about your experience and values; role hypotheses come in week three, built from what you have already written down.
Yes, and most people do. Two working sessions per week of about ninety minutes each fit around a job. The assignments are designed to be done in the evening, not during a working day.
Four weeks, sixteen lessons and one document that finally says where you are going and how you will get there.