Business · Intermediate

Build a law firm that runs without you

A self-paced programme for lawyers who want a profitable practice, a team that delivers to a standard, and an owner who is no longer the bottleneck.

Level: intermediate6 modules · 24 lessons
  • 24 recorded lessons
  • 6 structured modules
  • Workbook and templates
  • Lifetime access
  • 14-day money-back guarantee
See the curriculum

Why strong lawyers often run weak businesses

You are a good lawyer. Clients trust you, the work is solid, and the diary is full. And yet growth stops at the limit of your own working hours: every important matter still passes through your desk, every new hire seems to create more work rather than less, and revenue only moves when you personally push it.

That is not a talent problem. It is a design problem. A practice built around one excellent specialist has no product, no predictable demand, no delivery system and no management layer — so the owner becomes the bottleneck for sales, quality and cash at the same time.

This programme teaches the other design: a legal business with a defined offer, a repeatable way to win clients, a team that delivers to a standard, numbers you can read in ten minutes a month, and an owner whose job is steering rather than firefighting.

It is written for practising lawyers and owners of small and mid-sized firms who want to raise revenue per lawyer and eventually step out of operational management — without betting the firm on one marketing channel or one star hire.

What you will be able to do

Each module ends with an exercise you apply to your own firm, so the outcome is a working system rather than a set of notes.

  • Read your firm's economics

    Calculate revenue per lawyer, per client and per matter, and see which services actually make money.

  • Choose a defensible position

    Decide which practice areas and client types you build around, and which you stop accepting.

  • Package legal work into fixed-scope offers

    Turn open-ended legal help into services with clear deliverables, timelines and boundaries.

  • Price without discounting

    Compare hourly, fixed-fee, retainer and success-based models and pick the one that fits each service.

  • Build a referral and expertise engine

    Design a steady flow of enquiries from existing clients, partners and published expertise.

  • Hire and onboard your first associate

    Use a profile, a test task and a structured first month instead of hiring on instinct.

  • Standardise delivery

    Create checklists and document templates so quality does not depend on your memory.

  • Run the firm from five numbers

    Replace inbox management with a short monthly review of margin, utilisation and pipeline.

  • Write your own exit plan

    Map the management layer and the 90-day sequence that takes you out of daily operations.

6
structured modules
24
recorded lessons
1
workbook with templates

How the course works

The programme is a set of recorded video lessons you watch at your own pace, supported by a workbook that carries every exercise. There are no scheduled calls and no fixed start date: you open the first module when you are ready and move through the material at the speed your practice allows.

It opens with a recorded overview session that sets out the growth logic behind the whole curriculum — how positioning, delivery and management connect, and why fixing only one of them rarely changes the result. Watching it first gives you a map for everything that follows.

The most common rhythm is one module per week: watch the lessons, complete the exercise in the workbook, and apply the change to your firm before moving on. Owners who prefer to move faster often work through the positioning and pricing modules in a single sitting, because those two decisions unlock the rest.

Every template in the workbook is a working document, not an example. The firm economics worksheet, service catalogue, proposal outline, hiring scorecard, delivery checklists and monthly dashboard are all designed to be filled in with your own figures and used the following Monday.

The programme

Six modules take you from an honest picture of today's practice to a documented firm with a management layer and an owner who has stepped back from operations.

  1. 1Module 1 — The business you actually haveAn honest baseline before any changes.
    • Mapping your practice: revenue, clients and where your hours go
    • The three roles of a law-firm owner and why you are stuck in the wrong one
    • Reading your numbers: revenue per lawyer, per client and per matter
    • Setting a twelve-month target you can defend
  2. 2Module 2 — Positioning and a sellable offerDeciding what you sell, to whom, and at what price.
    • Choosing the practice areas that actually pay
    • A positioning statement your clients can repeat to others
    • Packaging legal work into fixed-scope services
    • Pricing models: hourly, fixed fee, retainer and success-based
  3. 3Module 3 — Clients and demandA repeatable way to generate enquiries and close them.
    • Where your next ten clients come from
    • Building a referral engine with clients and professional partners
    • Expertise marketing that fits a lawyer's working week
    • Proposals that close without discounting
  4. 4Module 4 — Team and deliveryGetting the work out of your head and into a system.
    • Hiring your first associate: profile, test task and onboarding
    • Standardising delivery with checklists and document templates
    • The delegation ladder: what to hand over first
    • Quality control when you are not the one doing the work
  5. 5Module 5 — Money and managementThe numbers and rhythms that keep a firm healthy.
    • Unit economics of a law firm: margin, overheads and utilisation
    • A simple budget and cash-flow forecast you will keep updating
    • Compensation: salary, bonus and profit share
    • Five numbers to review every month
  6. 6Module 6 — Stepping out of operationsFrom owner-operator to owner.
    • The owner's calendar: from firefighting to steering
    • Documenting the firm so it runs without your memory
    • Building a management layer: senior lawyer, office manager, finance
    • Your 90-day exit plan

What you get

  • 24 recorded lessons across 6 modules

    Short video lessons you can watch in any order and revisit whenever a decision comes up.

  • A workbook with an exercise per module

    Structured prompts that turn each lesson into a concrete change in your firm.

  • Firm economics worksheet

    Fill in your revenue, costs and utilisation to see where the margin really sits.

  • Service catalogue and proposal templates

    Ready structures for fixed-scope offers and for proposals that hold their price.

  • Hiring scorecard and onboarding plan

    A profile, a test task and a first-month plan for your next associate.

  • Delivery checklists and delegation ladder

    Documents that let someone else do the work to your standard.

  • Monthly management dashboard

    A one-page template for the five numbers you review each month.

  • Lifetime access to the material

    Return to any lesson or template whenever your firm reaches the next stage.

Three levers that move a legal business

Most law firms try to grow by working more hours or by spending on advertising. Both approaches fail for the same reason: they add volume to a system that has no capacity to absorb it. The programme works on three levers instead, in a fixed order.

The first lever is the offer. Until a client can understand what you sell, what it includes and what it costs, every conversation becomes a negotiation about scope and price. A defined service with a defined outcome changes the economics of the whole firm, because it can be quoted, delivered and improved.

The second lever is delivery. When the standard lives in your head, hiring makes your week heavier rather than lighter. Checklists, templates and a delegation ladder move the standard into documents, which is the only way a second and third lawyer can produce the same quality you do.

The third lever is management. A firm without a management layer needs the owner in every decision. A short monthly rhythm — five numbers, one meeting, one page of notes — replaces most of that, and it is what makes stepping out of operations a plan rather than a hope.

Is this course for you?

This course is for you if…

  • Lawyers running their own practice who are the main doer, seller and manager at once
  • Owners of small firms whose revenue has plateaued at the size of their own capacity
  • Solo practitioners preparing to hire a first associate or a junior team
  • Partners who want to move from daily casework into a management role
  • Lawyers who intend to sell the firm or step back from operations within a few years

Probably not a fit if…

  • Law students or trainees looking for a first job in a firm
  • Lawyers who want help with the substance of a specific area of law
  • Firms looking for a done-for-you marketing agency or a lead-generation service
  • Anyone expecting a legal, tax or investment advice service rather than business education
  • Owners who are not willing to change pricing, hiring or their own calendar

After the course

In practice, the change shows up in ordinary working days. You quote from a service catalogue instead of estimating from scratch. Enquiries arrive through channels you chose deliberately, and the first conversation is a scoping conversation rather than a price negotiation.

Inside the firm, a new associate follows an onboarding plan and works from checklists, so the first month produces usable work instead of corrections. You review five numbers once a month and know whether the firm is gaining or losing margin before the quarter ends.

And your own week looks different. Casework no longer fills it. The management layer — a senior lawyer, an office manager, whoever fits your size — holds the daily rhythm, while you work on positioning, key clients and the plan for the next stage, whether that is growth, passive ownership or a sale.

None of this requires a large firm. It requires a documented offer, a documented way of delivering it, and a short management routine. The programme gives you the structure for all three and the workbook to build them with your own figures.

Questions before you buy

How much time does it take each week?

Most owners spend two to three hours a week: roughly an hour of video and one to two hours on the module exercise. At that pace the programme takes about six weeks. You can move faster or slower, since there is no schedule to keep up with.

Do I need to own a firm already?

No. The material works for a solo practice preparing to grow as well as for an existing firm with a team. If you already have staff, clients and revenue, the exercises simply use your real numbers from the first module.

What format are the lessons in?

Recorded video lessons grouped into six modules, each with a short exercise in the workbook. The workbook also holds the templates — the economics worksheet, service catalogue, proposal outline, hiring scorecard, delivery checklists and dashboard.

How do I get access after payment?

Access is granted to your account as soon as the payment is confirmed, and you receive the details by email. You then open the lessons from any browser, on a computer, tablet or phone.

How long does the material stay available?

Access is not time-limited. You keep the lessons and the workbook, including any later updates to the material, so you can return to a module when your firm reaches the next stage.

Is there a refund policy?

Yes. You can request a full refund within 14 days of purchase, without giving a reason. Write to support from the email address used at checkout and the payment is returned.

Is this legal or financial advice?

No. It is business education for lawyers: how to position, price, deliver and manage a legal practice. Decisions about your own firm, its structure and its finances remain yours, and local regulation always takes precedence.

Does the programme include live sessions or personal coaching?

No. It is a self-paced recorded programme, so there are no calls, no cohort dates and no one-to-one work. Everything is in the lessons and the workbook, which is what keeps the price at this level and lets you work at your own speed.

Will this work for a very small firm?

Yes. The examples and templates assume a small team, often one to ten lawyers. Larger structures are covered in the management module, but the core material is built around the owner who is still close to the work.

Start with your own numbers

Six modules, twenty-four recorded lessons and a workbook that turns each one into a decision for your firm. Lifetime access, 14-day money-back guarantee.