Career · Beginner

Find the right candidates faster with digital recruiting

An eight-week self-paced programme on sourcing, CRM automation and a hiring funnel you can actually measure.

Level: beginner8 weeks · 42 lessons
  • 8 modules, 42 recorded lessons
  • Job-board and CRM walkthroughs
  • Templates, scripts and checklists
  • Lifetime access
  • 14-day money-back guarantee
See the curriculum

Recruiting has changed; most job ads haven't

Ask a hiring manager what is hard about recruitment and you will hear the same three things: the vacancy stays open for months, the same twenty candidates apply, and nobody can say which channel actually brought the person who was hired. Most recruiters were taught to post an ad and wait. That approach worked when there were five applicants for every opening.

Today candidates are spread across job boards, classifieds, industry forums, professional networks and social media. The recruiter who wins is the one who can search all of those places deliberately, keep the pipeline organised, and show the client what each hire cost in time and money.

This programme teaches that system step by step. You start with the client brief and the candidate portrait, learn to source on the sites where your niche actually lives, then add automation — a candidate CRM, scheduled invitations, online questionnaires — so that routine work stops eating your day.

By the end you will have a documented hiring funnel of your own: channels, messages, conversion numbers and a clear idea of what to fix when a vacancy stalls.

What you will be able to do

Each ability below is built in a module and practised in an assignment, not just described.

  • Brief a client and write a candidate portrait

    Turn a vague request into a profile with must-haves, nice-to-haves and a realistic salary range.

  • Choose the right recruiting model

    Tell mass hiring, specialist search, executive search and headhunting apart and pick the method that fits the role.

  • Write vacancies people actually answer

    Structure the title, the text and the requirements so the ad filters in the right applicants.

  • Search job boards like a professional

    Set up company pages, save search queries and work classifieds, regional portals and industry sites.

  • Run the sequence from invitation to offer

    Scripts for the first message, the phone screen, remote and group interviews, and a clear offer conversation.

  • Automate the routine with a CRM

    Keep a candidate database, schedule interviews, send automatic invitations and track every stage.

  • Build an employer brand presence

    Package the client's advantages into a career page, a vacancy landing page and lead magnets for candidates.

  • Measure the candidate funnel

    Track conversion at each stage, compare channels and calculate cost per hire as a working KPI.

  • Present your own expertise

    Package a portfolio and a personal page that show what you can do for a client.

8
modules
42
recorded lessons
8 weeks
suggested pace
100%
self-paced

Learning by doing, not by listening

Every module follows the same pattern: a short recorded lesson explains a tool or a technique, then an assignment asks you to apply it to a real or sample vacancy. The templates, scripts and checklists you need are provided, so your time goes into practice rather than note-taking.

The programme was built for working adults. Lessons are recorded and short, and each assignment takes one to three days at your own pace. If you already work in recruitment, take a live vacancy from your own desk and rebuild it module by module as you go.

Theory is kept to what you need in order to make a decision. When a lesson covers a job board, a CRM or an advertising account, you see the interface and follow the clicks. When it covers a conversation — a brief, a phone screen, an offer — you get a script and a worked example to adapt.

The programme

Eight modules take you from the recruiting landscape to a personal portfolio. The eight-week schedule is a guide; every lesson is recorded and available from day one.

  1. 1Week 1 — The recruiting landscape and your nicheUnderstand the kinds of search that exist and where you fit in the market.
    • Types of recruiting: mass hiring, specialists, niche experts, executive search and headhunting
    • How the recruiter market is organised and where the openings are
    • Choosing a specialisation: industry, role level and type of search
    • Freelance recruiting: the work, the trade-offs and the legal basics of client agreements
    • Finding clients: professional communities, directories and a first outreach letter
  2. 2Week 2 — From client brief to vacancyTurn a request into a profile, a competitive offer and a vacancy text that filters.
    • Briefing the client: the questions that surface the real requirements
    • Building the candidate portrait: must-haves, nice-to-haves and salary reality
    • Assessing how competitive the client's offer is on the market
    • Learning a new subject area and its vocabulary quickly
    • Writing a vacancy that filters in the right applicants
    • Setting up a company career page: what to include and what to leave out
  3. 3Week 3 — Sourcing on job boards and networksWork the sites where your candidates actually are, with saved searches instead of guesswork.
    • Account, company page and vacancy settings on the major job boards
    • Formulating search queries that return the right profiles
    • Classifieds, regional portals and forums: candidates outside the mainstream sites
    • Industry and professional sites: searching by specialism
    • Professional networks and social search: building a candidate list
  4. 4Week 4 — Invitation, interview, offerThe conversation sequence, from the first message to a signed offer.
    • Invitation messages: templates, scripts and follow-ups
    • The phone interview: preparation, structure and red flags
    • Pre-screening tests: what to test and how to score it
    • Remote and group interviews: running them without losing quality
    • The offer: composing it, presenting it and handling a refusal
  5. 5Week 5 — Automation and the candidate CRMSet up the tools that keep a pipeline moving while you do something else.
    • Scheduling and planning services for interviews
    • Online questionnaires with automatic quality scoring
    • Setting up a candidate CRM: pipelines, cards and stages in Bitrix24
    • Automated invitations: email and SMS sequences
    • Bulk mailing services for candidate and client lists
  6. 6Week 6 — Employer brand and digital marketingPackage what the employer offers so candidates want to read further.
    • What a career site does and how to package the employer's advantages
    • Building a vacancy page with a landing page builder
    • Lead magnets for candidates: checklists, guides and response forms
    • A selling company page on a job board
    • Reputation management: review sites, ratings and what to do with criticism
  7. 7Week 7 — Paid channels and the candidate funnelPlan the media budget, launch campaigns and read the numbers afterwards.
    • Messages and creatives for recruitment campaigns
    • Choosing channels and building a media plan with a budget
    • Targeted advertising: building audiences on social platforms
    • Search advertising basics in Google Ads and Yandex.Direct
    • SMM and email marketing for recruiting
    • Building the funnel: stage conversions, channel comparison and cost per hire
  8. 8Week 8 — Personal brand and portfolioShow the work you can do and present it to the clients you want.
    • Positioning: what you do, for whom and why it is different
    • Building a personal page on a website builder
    • Portfolio: which cases to show and how to quantify them
    • Running social profiles consistently without spending all day on them
    • Presenting your services and pricing them with confidence

What you get

Everything is delivered inside your account, ready to use on a real vacancy.

  • 42 recorded video lessons

    Eight modules, with a short lesson for every technique and tool.

  • Assignment templates and working files

    Vacancy templates, candidate checklists, invitation scripts and a screening questionnaire.

  • Tool walkthroughs

    Screen-by-screen tours of job boards, a candidate CRM, a landing page builder and ad accounts.

  • Self-check quizzes

    A short test at the end of each module so you know what to revisit before moving on.

  • A knowledge library

    Step-by-step instructions, vacancy templates and candidate checklists collected in one place.

  • A funnel worksheet

    A ready structure for channels, stage conversions and cost per hire.

  • Lifetime access

    Come back to any lesson when a real vacancy needs it.

  • 14-day money-back guarantee

    If the programme is not for you, ask for a refund within two weeks.

How the course works

The programme is fully self-paced. All lessons are recorded and published in your account, so you can follow the eight-week rhythm or work through the modules faster. There are no live sessions to attend and no fixed timetable.

Each module opens with a short lesson, continues with a tool walkthrough and closes with an assignment. Every assignment comes with a model answer, so you can compare your vacancy, search query or funnel calculation with the expected result and see what to correct.

You need a computer and an internet connection. Free accounts on a job board, a CRM and a landing page builder are enough to follow the walkthroughs. The advertising lessons use demo accounts and budgets you set yourself, so no ad spend is required to complete the course.

Is this course for you?

This course is for you if…

  • Career changers who want a practical, tool-based route into recruitment
  • Recruiting assistants who want to move up to running their own vacancies
  • Working recruiters who need to add sourcing automation, employer branding and funnel analytics
  • Hiring managers and small-business owners who recruit their own team
  • Freelancers who want a repeatable process instead of ad-hoc searching

Probably not a fit if…

  • People looking for a guaranteed job placement or a promised income — the course teaches a method, not a placement service
  • Senior HR leaders who need strategic workforce planning rather than hands-on sourcing
  • Anyone who wants live classes, one-to-one mentoring or a fixed weekly schedule
  • Readers looking for a quick overview: this is a hands-on programme with assignments in every module

After the course

You finish with a working recruiting process rather than a pile of notes. For any new vacancy you can run the brief, write the portrait, choose the channels, launch the search, keep every candidate in one pipeline and report the numbers to the client.

Your toolkit is set up: a candidate CRM with stages and templates, a set of invitation and interview scripts, a vacancy page you can rebuild for the next client, and a funnel sheet that shows where candidates drop off.

You also have something to show. The assignments produce a portfolio — a vacancy you wrote, a search strategy you built, a funnel you calculated — which is exactly what clients and hiring managers ask about in a first conversation.

Questions before you buy

How much time does the course take each week?

Plan for roughly three to five hours a week: about an hour of recorded lessons plus an assignment that takes one to three days to complete at your own pace. The eight-week schedule is a guide, not a deadline — you can spread the modules over a longer period or move through them faster.

Do I need recruiting experience to start?

No. The first modules explain the types of search, the market and the recruiter's core workflow from the beginning. If you already work in recruitment, you can skip ahead and use the later modules for automation, branding and analytics.

What happens after I pay?

Access is created immediately after checkout. You receive an email with your login details, and all modules are available in your account from the first day — there is nothing to wait for.

What if the course is not right for me?

You have 14 days from purchase to ask for a refund. Write to support, and the payment is returned in full under our 14-day money-back policy. No explanation is required.

What format are the lessons in?

Lessons are recorded videos with screen walkthroughs of the tools, supported by written instructions, templates and a short quiz at the end of each module. Everything is available on demand.

How long do I keep access to the material?

Access does not expire. The lessons, templates and checklists stay in your account, so you can return to a module whenever a real vacancy calls for it.

Do I need paid software or an advertising budget?

No. Free accounts on a job board, a candidate CRM and a landing page builder are enough for the practical work. The advertising lessons use demo accounts, and any budget you set is your own choice.

Are there live sessions or personal feedback?

No. This is a self-paced recorded programme: there are no live classes, calls or one-to-one reviews. Each assignment comes with a model answer so you can check your own work against a worked example.

Will this course get me a job?

It will not place you in a role. It teaches the method, the tools and the portfolio that recruiters and hiring managers expect to see, and you finish with work samples you can present in an interview or to a client.

Build a recruiting process you can repeat

Eight modules, 42 recorded lessons and every template you need to run a search from brief to offer.