Marketing · All levels

Turn content planning into a repeatable AI-assisted workflow

A self-paced programme with 20 ready-made AI assistants for ideas, posts, emails and video scripts — built to work in free versions of ChatGPT, Claude and Gemini.

Level: all levels4 weeks · 24 lessons
  • 20 ready-made AI assistants
  • Works with free AI tools
  • Self-paced recorded lessons
  • Prompt and brief templates
  • Lifetime access
See the curriculum

Why content still takes the whole week

You know what you want to say. The problem is the distance between that idea and a finished post, email, product description or video script. By the time you open a blank page, the day has already filled with other work.

AI can help, but a generic chat window often produces generic text. You ask for a post, get something flat, rewrite it from scratch, and conclude that the tool is not worth the trouble. The issue is rarely the tool. It is the absence of a system: a clear brief, a repeatable prompt, a way to check the output and a workflow that fits the content you actually publish.

This course gives you that system. It brings together 20 ready-made AI assistants for the content tasks that repeat every week: finding ideas, shaping angles, drafting posts and emails, writing video scripts, adapting one message for different channels and keeping a content plan moving.

The assistants work in the free versions of ChatGPT, Claude and Gemini. You do not need a paid subscription, a technical background or a library of prompts you will never use. You need a browser, your own product knowledge and a few hours to set up a workflow you can return to.

What you will be able to do

By the end, you will have a working content system you can run each week.

  • Set up a reusable brand brief for AI assistants

    Give every assistant the context it needs about your audience, offer and tone.

  • Generate content ideas from real customer questions

    Turn sales conversations, support messages and reviews into topic lists.

  • Build a month of content themes in one planning session

    Connect your offers to the questions your audience already asks.

  • Draft posts, emails and product descriptions faster

    Start from a structured brief instead of a blank page.

  • Write short-form video scripts with clear hooks

    Use repeatable structures for hooks, body and call to action.

  • Adapt one core message for several channels

    Reshape the same idea for social posts, email and product pages.

  • Create quality checks before anything is published

    Review drafts for tone, accuracy and usefulness.

  • Keep a prompt library that stays useful

    Save, name and update your assistants as your content changes.

20
ready-made AI assistants
6
course modules
24
recorded lessons
3
AI tools supported

How the course works

The programme is delivered as recorded lessons and downloadable materials. You work through six modules at your own pace, starting with the setup of your brand brief and prompt library, then moving through ideas, texts, scripts and a repeatable weekly workflow.

Each module explains a content task, shows how to brief the relevant assistant, and gives you a practice assignment to complete with your own product or client. The lessons are short enough to fit around work, and you can pause, return to a lesson or jump straight to the task you need.

There are no live sessions to attend and no fixed start date. You keep access to the lessons, worksheets and assistant templates, so you can revisit the material when your content plan changes or when you want to train a team member on the same workflow.

The programme

Six modules take you from setup to a repeatable weekly content routine. Each module includes recorded lessons and a practice task.

  1. 1Module 1 — Set up your AI content workspaceGive the assistants the context they need before you ask for a single post.
    • Choosing between ChatGPT, Claude and Gemini for each content task
    • Writing a one-page brand brief the assistants can follow
    • Building a prompt library that stays organised
    • Testing an assistant before you rely on its output
  2. 2Module 2 — Turn business goals into content themesConnect what you sell to the questions your audience already asks.
    • Mapping offers to audience questions
    • Building a content pillar map for one month
    • Turning customer conversations into topic lists
    • Using an assistant to stress-test your content plan
  3. 3Module 3 — Generate ideas without generic noiseUse the idea assistants to produce angles you can actually write.
    • Running the idea assistant with a narrow brief
    • Creating angle variations for one topic
    • Screening ideas for relevance and originality
    • Turning a weak idea into a usable brief
  4. 4Module 4 — Write clear posts, emails and descriptionsDraft faster, then edit for tone, accuracy and usefulness.
    • Drafting a post from a one-line brief
    • Editing AI drafts for tone and accuracy
    • Writing product descriptions that explain value
    • Adapting one message for different channels
  5. 5Module 5 — Script short-form video and audioBuild hooks, scripts and captions with a repeatable structure.
    • Building a hook bank with an assistant
    • Writing a 30-second video script
    • Structuring a longer video or webinar script
    • Creating a shot list and caption from the script
  6. 6Module 6 — Build a repeatable weekly workflowPut the assistants into a routine you can keep using.
    • Planning a week of content in one session
    • Repurposing one asset into five formats
    • Setting quality checks before publishing
    • Reviewing results and updating the assistant briefs

What you get

  • 20 ready-made AI assistants

    Prompts and instructions for ideas, texts, scripts and repurposing.

  • Six recorded modules

    Step-by-step lessons you can watch in order or by task.

  • Brand brief worksheet

    A one-page context sheet to paste into ChatGPT, Claude or Gemini.

  • Prompt library template

    A simple structure for saving, naming and updating your assistants.

  • Content planning worksheets

    Pillar map, weekly planner and idea screening checklist.

  • Script and post templates

    Structures for short video, longer video, email and product copy.

  • Quality checklist

    A pre-publish review for tone, accuracy and usefulness.

  • Lifetime access

    Return to the lessons and materials whenever you need them.

A content system, not a pile of prompts

Most AI content advice stops at a prompt. This course treats the prompt as one part of a chain: a clear brief, the right assistant, a first draft, a human edit and a quality check before publishing.

The 20 assistants are grouped around the work that repeats: finding ideas, shaping angles, writing posts and emails, scripting video, adapting one message for several channels and planning the week ahead. You will see how to choose the right assistant for the task instead of asking one chat window to do everything.

The signature exercise is the one-page brief. Once you can describe your audience, offer, tone and goal in a few lines, every assistant becomes more useful. You will build that brief early and reuse it throughout the programme.

Is this course for you?

This course is for you if…

  • You publish content regularly for a business, personal brand or client.
  • You have tried AI tools but find the output generic or hard to edit.
  • You want a repeatable way to plan posts, emails and scripts without starting from zero.
  • You work alone or in a small team and need to save time without sounding like a robot.
  • You are comfortable using a browser and want to work in free AI tools.

Probably not a fit if…

  • You are looking for a fully automated system that publishes without review.
  • You want a live cohort, personal coaching or one-to-one feedback.
  • You need advanced prompt engineering for building AI applications.
  • You expect the assistants to replace your own product knowledge and judgement.

After the course

You open a planning document, choose a theme from your pillar map, brief the relevant assistant and have a usable first draft in minutes rather than hours. The draft still needs your judgement, but the blank page is gone.

Your content week becomes predictable. Ideas come from real customer questions, posts and emails follow a structure you trust, and video scripts start with a hook you have already tested. Because the same brief feeds every assistant, your voice stays consistent across channels.

You also keep a library you can hand over. If a colleague or freelancer joins, they can work from the same briefs, templates and checklists instead of guessing how your content is supposed to sound.

Questions before you buy

How much time do I need each week?

Most learners spend two to three hours a week on lessons and practice. The programme is self-paced, so you can move faster or slower depending on your schedule.

Do I need any prerequisites?

No technical background is required. You need a browser, an account in at least one free AI tool such as ChatGPT, Claude or Gemini, and a product, brand or client whose content you want to work on.

How do I get access after payment?

After checkout you receive access to the course area with all recorded lessons and downloadable materials. Access is tied to your order, so keep the confirmation email.

What if the course is not right for me?

You can request a refund within 14 days of purchase. Write to support with your order details and the refund is processed according to the store policy.

What format are the lessons in?

The lessons are recorded videos with accompanying worksheets, templates and checklists. There are no live sessions and no fixed schedule to follow.

Does the material stay available?

Yes. You keep access to the lessons and materials, including future updates to the assistant templates, so you can return to them when your content plan changes.

Do I need paid AI subscriptions?

No. The assistants are designed to work in the free versions of ChatGPT, Claude and Gemini. Paid plans may give you longer outputs or extra features, but they are not required to complete the course.

Will the assistants write content for me automatically?

They produce structured first drafts from your brief. You still review, edit and approve everything before publishing, which is what keeps the content accurate and recognisably yours.

Can I use the assistants for client work?

Yes. The templates are written for practical use on your own projects or client accounts. Adapt the brief to each client and keep your usual approval process in place.

Set up your content system this week

Twenty assistants, six modules and a workflow you can run every week — at your own pace, with lifetime access.