Marketing · Beginner
Put an AI assistant to work on your marketing and sales
An eight-week online programme that shows you how to build an assistant for strategy, funnels, content and client conversations, step by step.
- 8 weeks of online learning
- 6 modules, 18 lessons
- Practical assignments
- Self-paced video lessons
- 14-day refund policy
Why promotion takes so much of your time
If you work on your own or run a small practice, you are probably also your own marketing department. You plan the offer, write the posts, answer the same questions again and again, and try to remember where each potential client is in the conversation. The work that actually earns your living gets squeezed into whatever time is left.
Many people have already tried a chatbot and come away unimpressed. They typed a vague request, received a vague text and concluded that artificial intelligence is not for them. The problem is rarely the tool. It is the lack of a method: what to ask, what information to provide, how to check the result and how to turn a single good answer into a routine you can repeat.
This course gives you that method. Over eight weeks you will learn to treat an AI assistant as a capable junior colleague. You will brief it properly, give it the context of your own business and let it handle the first draft of the routine tasks, while you keep the decisions and the final edit.
The programme is practical from the first lesson. Every module ends with an assignment that produces something you can use in your own work: a short audience profile, a strategy outline, a funnel map, a content plan and a working assistant for client communication.
What you will be able to do
- Write clear instructions for an AI assistant
Structure a request so the answer is specific and usable instead of generic.
- Describe your audience and offer in a way AI can use
Prepare the background material that makes every later result more accurate.
- Draft a marketing strategy outline with AI support
Move from a blank page to a reasoned plan you can review and adjust.
- Map a sales funnel from first contact to purchase
Define the steps, the messages and the questions clients need answered at each stage.
- Produce a content plan and first drafts quickly
Turn one topic into several formats and keep your own voice in the final version.
- Build an assistant that answers common client questions
Set its tone, limits and rules so that routine replies are consistent.
- Check AI output for errors and weak claims
Spot invented facts, vague promises and wording that does not fit your field.
- Create a weekly routine that saves time
Decide which tasks to hand over and which to keep, then repeat the process every week.
- 8
- weeks of guided learning
- 6
- modules
- 18
- video lessons
- 6
- practical assignments
A different way to look at AI
Most guides to artificial intelligence start with a list of tools. This course starts with your work. Before you open any assistant, you will write down what you offer, who it is for, which questions clients ask and where you lose the most time. That short inventory becomes the foundation for everything else.
From there, each module adds one layer. First you learn how an assistant reads instructions and why context matters. Then you apply that to research, strategy, the sales funnel, content and finally client communication. Because every step builds on the previous one, you finish with a connected system rather than a pile of unrelated prompts.
The approach is deliberately tool-neutral. The principles of briefing, checking and refining work with any current assistant, so what you learn will not become outdated when an interface changes.
How the course works
The programme runs for eight weeks and is delivered online. Lessons are video-based and come with supporting materials and assignments. You can follow the suggested weekly rhythm or move faster or slower, depending on your schedule.
Each module follows the same pattern: a short explanation of the idea, a demonstration on a realistic example, and an assignment where you apply it to your own situation. The demonstrations are there so that you see the full cycle, including the weak first answer and how it is improved.
You do not need technical knowledge. If you can write an email and use a web browser, you have what you need. The lessons explain every term the first time it appears and avoid jargon wherever possible.
Assignments are designed to be small enough to finish in one sitting. By the end of the course you will have a folder of finished working documents that you can keep using and updating.
The programme
Six modules, eighteen lessons, each ending with a practical assignment.
1Module 1 — How an AI assistant works for youThe basic ideas behind good results, without technical detail.3 lessons
- What an assistant can and cannot do in marketing
- The anatomy of a clear request: role, task, context, format
- Checking answers: how to spot errors and invented facts
2Module 2 — Your audience and your offerPrepare the background information that makes later results precise.3 lessons
- Describing your offer in plain, specific language
- Building an audience profile with questions and objections
- Creating a reusable business brief for your assistant
3Module 3 — Marketing strategyTurn your brief into a reasoned plan.3 lessons
- Researching the market and comparing positioning options
- Drafting a strategy outline with goals and channels
- Reviewing and tightening the plan before you use it
4Module 4 — The sales funnelDesign the path from first contact to purchase.3 lessons
- Mapping the funnel stages for your type of service
- Writing messages for each stage of the funnel
- Planning follow-ups and answers to common doubts
5Module 5 — Content for promotionProduce consistent content without losing your own voice.3 lessons
- Building a content plan around client questions
- Turning one topic into posts, emails and short scripts
- Editing drafts so they sound like you
6Module 6 — An assistant for client communicationSet up an assistant for routine replies and keep control of it.3 lessons
- Defining tone, limits and rules for client replies
- Preparing answer templates and a question base
- Testing, improving and maintaining your assistant
What you get
- Video lessons
Eighteen lessons organised in six modules.
- Practical assignments
One for each module, producing documents you can use right away.
- Supporting materials
Worksheets and examples that accompany the lessons.
- A reusable business brief
A structured document you build once and use with any assistant.
- A funnel map and content plan
Finished working drafts for your own offer.
- An assistant for routine replies
Your own set-up with rules and answer templates.
- Flexible access
Study at your own pace on any device with a browser.
- Ongoing availability
The material remains available to you after the eight weeks.
Is this course for you?
This course is for you if…
- You are a specialist or consultant who handles your own promotion and wants to save time.
- You run a small business and need a clearer marketing and sales routine.
- You have tried AI tools but received results that felt too general to use.
- You prefer practical assignments to long theoretical lectures.
- You are comfortable learning on your own with clear structure.
Probably not a fit if…
- You want a fully automated system that runs without any review from you.
- You are looking for a course on programming or building software.
- You expect guaranteed sales or a specific financial result.
- You are looking for one-to-one consulting or live in-person training.
After the course
By the end of the eight weeks you will have a business brief, an audience profile, a strategy outline, a funnel map, a content plan and a working assistant for client messages. These are not exercises that stay in a notebook; they are documents you can open on Monday and use.
Your working week will look different. First drafts of posts and emails take minutes instead of hours. Routine questions get consistent replies. You spend your attention on the parts that need your judgement: the offer, the relationship with each client and the final decision on what goes out.
You will also know how to keep improving. Because you understand why a request works or fails, you can adapt your approach to new tools and new tasks without starting from scratch.
Questions before you order
How much time do I need each week?
Plan on a few hours per week to watch the lessons and complete the assignment. The suggested pace is eight weeks, but the lessons are self-paced, so you can spread them out or move faster.
Do I need any prior experience?
No. The course is designed for beginners. If you can write an email and use a web browser, you can follow every lesson. Experience in marketing is helpful but not required.
How does access work after payment?
Once your payment is confirmed you receive access to the lessons through your account. You can start immediately and continue from any device with an internet connection.
What is the refund policy?
You can request a refund within 14 days of purchase. If the course is not what you expected, contact support within that period and your payment will be returned.
What format are the lessons in?
The lessons are recorded video with supporting materials and practical assignments. Each module follows the same pattern: explanation, demonstration and your own task.
Will the material stay available after the eight weeks?
Yes. The lessons and materials remain available to you, so you can return to any module whenever you want to refresh a skill.
Do I need to buy a specific AI tool?
The methods in the course work with any modern AI assistant. You can use a free version to complete most assignments, and the lessons explain how to choose one that fits your needs.
Can I use the course for my own business or practice?
Yes. The assignments are built around your own offer and clients, so everything you create can be used in your work straight away.
Start building your assistant this week
Eight weeks, six modules and a set of working documents for your own marketing and sales.